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    <lastmod>2021-04-22</lastmod>
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  <url>
    <loc>https://www.studiorubric.co/year-in-review</loc>
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    <lastmod>2024-10-02</lastmod>
    <image:image>
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      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576551308222-ST8I6N7G24F4ZCV9JMAA/Josh.gif</image:loc>
      <image:title>Year In Review - After a few years of collaboration, we brought Josh Gilman on as a Partner at Studio Rubric.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576720971896-DTGIOGNDUFPQ6P30469G/Frame+4+%284%29.jpg</image:loc>
      <image:title>Year In Review</image:title>
      <image:caption>We teamed up with the creative minds at Heave Ho Productions to develop a clean, digital experience on Squarespace to showcase their amazing work in a well-organized and easy-to-use system</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576611599338-TZM8F4Y2IO7FSL84R0YM/Frame+5+%282%29.jpg</image:loc>
      <image:title>Year In Review</image:title>
      <image:caption>Livestock Direct approached us to help with a brand refresh and to develop a site for their rather unique service—direct mail marketing and mailing list management for the seed stock (livestock) industry. We harnesed our dreams of being cowboys and translated that into a modern, yet rustic look and feel for the site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576607831470-QR7CCA4E8IK9KNZGISSE/samgif.gif</image:loc>
      <image:title>Year In Review - One of our founding partners, Sam Trapkin, had his first child—a baby boy!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576542807867-HLG80R9TF4GFBI0VIOHH/Frame+7+%281%29.jpg</image:loc>
      <image:title>Year In Review</image:title>
      <image:caption>Los Angeles organization, Inclusive Action for the City (formerly, Leadership for Urban Renewal Network—LURN), brought us on to create a site that would share the goals of their work—to inject creativity, innovation, and boldness into the mainstream efforts to alleviate poverty and improve the quality of life for residents of low-income neighborhoods.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576559209813-K70PKSAN0Q5JDW1KR2Q1/philgif.gif</image:loc>
      <image:title>Year In Review - Phil Cashiola, long time colleague and friend, was brought on for his expertise in strategizing and crafting gorgeous online experiences.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576544703688-3QG5F49IM14M2IMH3M0O/Frame+8+%281%29.jpg</image:loc>
      <image:title>Year In Review</image:title>
      <image:caption>New York Magazine approached us to help strategize and execute the design and development of the website for their yearly culinary event, Taste, featuring more than 40 celebrated chefs, mixologists, and rising stars on the New York City restaurant scene.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576698391153-9MRS6LNFOQP9GDU40I1D/bodhala.gif</image:loc>
      <image:title>Year In Review</image:title>
      <image:caption>Bodhala brought us on as their web and product design partner to help develop their legal spend analytics platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576642460808-L6XYGQZ6YHA18MR1XIO8/eamongif.gif</image:loc>
      <image:title>Year In Review - We brought on master illustrator (he created these ‘headshots’) and Project Manager in training, Eamon Smyth, to work in-house at our New York HQ.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576548490698-OMIMAH8SSQV780PBJ5PE/vulturefest.gif</image:loc>
      <image:title>Year In Review</image:title>
      <image:caption>We teamed up once again with New York Magazine to create another great digital experience—this time, for their pop culture extravaganza, Vulture Festival LA, a weekend of live events, podcasts, cast reunions, and unforgettable conversations with the most influential names in entertainment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576707120576-J4P07U11K2VM8RYRQBL8/samalex.gif</image:loc>
      <image:title>Year In Review - Partners, Sam and Alex, joined a new product venture called Vanilla—tools to simplify estate planning for advisors and their clients—with Rubric responsible for branding and illustration.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576559812946-E7RN3IDYWC3QFS506LST/JLgif.gif</image:loc>
      <image:title>Year In Review - Josh and Lena got married at a summer camp in the woods, then drove across the country to live in Los Angeles.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794765721-36CGQL0IZFGX5TKFHHUD/studio-rubric-office_0000_Frame+14.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794766390-VCA0WI9OOOK8J7QHHZCY/studio-rubric-office_0001_Frame+12.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794767280-ZTLMLQID83WL48L69FWG/studio-rubric-office_0002_Frame+11.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794767608-0KKH3JRGP73DA2CA2YX6/studio-rubric-office_0003_Frame+10.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794768819-3YQ6IY0FSF361L263MHF/studio-rubric-office_0004_Layer+8.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794768966-B95R84TRVJO202JP9FND/studio-rubric-office_0005_Layer+7.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794769625-IHR1YQ5XFE79CJJRJE03/studio-rubric-office_0006_Layer+6.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794770143-JOXAY648WCBZLQMQS02O/studio-rubric-office_0007_Frame+13.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794771205-SVP7SNAV6C2C8UZWCZ4O/studio-rubric-office_0008_Layer+5.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794771520-E65H5EK7JB9Z5G6YYLR4/studio-rubric-office_0009_Layer+4.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794772754-LO9169L8A2H51QPINJAM/studio-rubric-office_0010_Layer+3.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794773304-D7YZCO6LJ2SXSXTB7HQW/studio-rubric-office_0011_Layer+2.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794774828-1V6HPW923SRJRFAVR8XT/studio-rubric-office_0012_Layer+1.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576794775158-7NULRIDUQ9TOKONAXVDC/studio-rubric-office_0013_Background.jpg</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1578075880741-NKYJY2GIA4C0O236XQJQ/IMG-1255.JPG</image:loc>
      <image:title>Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576698168131-K36GQ1CJH9B9V5RSAM94/BooBoo%28Invert%29.gif</image:loc>
      <image:title>Year In Review - We promoted BooBoo, our cuddle intern, to a full time position as our CCO (Chief Cuddle Officer) at the new Studio Rubric HQ in Brooklyn.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576611440506-OZEGF4QM90W9RIBX42YI/pogo.gif</image:loc>
      <image:title>Year In Review</image:title>
      <image:caption>The talented group of directors at Pogo Pictures brought us in to help them display their extensive video work in a simple, organized structure and create a well laid out system for their case studies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576722084752-Z3I3JLRPLQHFKFBQYP2S/justingif.gif</image:loc>
      <image:title>Year In Review - Justin kicked off his puppet-making career.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576626444374-WJFITCIE88BO991IXGPY/sacredcow.gif</image:loc>
      <image:title>Year In Review</image:title>
      <image:caption>Sacred Cow, a documentary about ethics, sustainability, and nutrition, enlisted our help to create a site that shares their mission and objectives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576700557728-QRZ7OYNVAJ33XG6CS4DX/Frame+11.jpg</image:loc>
      <image:title>Year In Review</image:title>
      <image:caption>In a partnership with Squarespace and The New York Knicks, we worked with Lance Thomas to develop a site for his professional fishing team, Slang Magic. We launched a robust site that includes a full shop of products and high-energy photography of big catches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576704065989-C5DPEGKGZPXFZ6NJ0CKJ/alex.gif</image:loc>
      <image:title>Year In Review - Partner and Founder, Alex Pines, taught five design courses at the Otis College of Art and Design.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1576705339841-A1QJ0DEZVWNDR8N8RSG0/Frame+12.jpg</image:loc>
      <image:title>Year In Review</image:title>
      <image:caption>Advantage Engineers tasked us with two big projects—the design and development of their full company site and the build of an internal company site to serve as a connection hub for employees.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1577999640422-WO0NSYDWMD46CLYXMSTB/Frame+15+%281%29.jpg</image:loc>
      <image:title>Year In Review</image:title>
      <image:caption>We always love a fun top-to-bottom, full identity refresh project, so we did one for ourselves. Come see it in action.</image:caption>
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      <image:title>Year In Review</image:title>
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  </url>
  <url>
    <loc>https://www.studiorubric.co/2020</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1610478384212-EMKWCRHEI5I7G27IUT8F/Heggerty.png</image:loc>
      <image:title>2020 Year in Review - Bringing Books Online</image:title>
      <image:caption>Partnering with Heggerty and working side-by-side with CEO Andrew Follett and his team, we created a website and suite of digital curriculums to adapt to the urgently evolving educational industry and meet growing demand from teachers for digital tools.</image:caption>
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      <image:title>2020 Year in Review - Refresh Without Rebuilding</image:title>
      <image:caption>We teamed up with Scott Dodoro, Executive Producer at Local Boy Productions, to elevate and refresh the visual language of their existing Squarespace website to better speak to their level of work.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1609771757447-T56X8VOHWR9KP79I7SNT/cbwpb.png</image:loc>
      <image:title>2020 Year in Review - Creating the Tools to Amplify Voices</image:title>
      <image:caption>In collaboration with Weglot and Co-Conspirator Press, we created a multilingual showcase site on Squarespace for Co-Co’s publication, “The Creative Black Woman’s Playbook,” written by Veronica Camille Ratliff.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1609801855048-KQJGYCATM1V88TUL62GN/justin.jpg</image:loc>
      <image:title>2020 Year in Review - Escape from New York</image:title>
      <image:caption>Rubric CEO, Justin, along with his wife and dog, moved north to the Hudson Valley in June just in time to settle into their comfy place in the woods and have their first child, Baby Lee, born in August.</image:caption>
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      <image:title>2020 Year in Review - Pivot the Message, Polish the Look</image:title>
      <image:caption>When Dexas made the shift to a direct-to-consumer message, they came to us to build and launch a design aesthetic and e-commerce site to showcase their beautiful kitchen, work, and pet products.</image:caption>
    </image:image>
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      <image:title>2020 Year in Review - A Hub of Connection</image:title>
      <image:caption>In another partnership with Squarespace, we created a website for Knicks player Lance Thomas’ youth foundation, Trust Your Work, a non-profit using fishing to inspire youth to achieve their personal goals.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1609779564300-TCV73Z8KJXO05N4TJ35S/CLG.png</image:loc>
      <image:title>2020 Year in Review - Connecting Fans and Pushing Boundaries</image:title>
      <image:caption>In a partnership with Squarespace and Madison Square Garden, we designed and launched a custom website for Counter Logic Gaming, an esports organization connecting fans with their pro gaming teams.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1609779734118-9PFL2RDZ7WBXUDOSS3VA/Fild.png</image:loc>
      <image:title>2020 Year in Review - Taking Design Online</image:title>
      <image:caption>We worked with Erin Bazos at ADD NY to translate the identity system her design shop developed into a custom Squarespace website for FILD, a tech-enabled recruiting platform</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1609787796406-UJ838X9ZB8ZR8XRC3TE3/Group+966.png</image:loc>
      <image:title>2020 Year in Review - Designing for Designers</image:title>
      <image:caption>MLTI NYC is a multidisciplinary design shop obsessed with visual storytelling. We worked with Founder and Creative Director Kristen Shenk to build a custom wordpress site to bring MLTI NYC’s designs to life.</image:caption>
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      <image:title>2020 Year in Review - Creating a Covid Hub</image:title>
      <image:caption>Sargent CPA's is a specialty accounting firm working with designers, influencers, agencies and startups (including Rubric). They recently underwent a brand identity revamp with the talented Jon Contino. We designed and built a Squarespace website that presented the company services and served as a Covid info hub for clients.</image:caption>
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      <image:title>2020 Year in Review - Extending an Albums Reach</image:title>
      <image:caption>When Nathaniel Rateliff put out his new album, he worked with us to revamp his website to match the album’s iconic look.</image:caption>
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      <image:title>2020 Year in Review - Selling Money, at a Discount</image:title>
      <image:caption>We worked with the team at Tend to launch their campaign website so folks could get a taste of what it feels like when your money works harder for you.</image:caption>
    </image:image>
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      <image:title>2020 Year in Review - Simple Solutions to Simplify Messaging</image:title>
      <image:caption>In collaboration with ADD NY, we were brought on to build an engaging, immersive experience to help tell the unique narrative of Tenkara Capital Investors.</image:caption>
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      <image:title>2020 Year in Review - Always Growing, Constantly Refining</image:title>
      <image:caption>Since 2019, we’ve worked with Vanilla to continually refresh their website and visual design system across the board. As a quickly growing startup, they’re constantly evolving what they offer and how they present it to their audience.</image:caption>
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      <image:title>2020 Year in Review - New Blood</image:title>
      <image:caption>2020 saw fresh faces added to our remote team of creatives with a diverse group of wildly talented strategists, designers, copywriters, and developers.</image:caption>
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      <image:title>2020 Year in Review - From Cali to Connecticut</image:title>
      <image:caption>Taking full advantage of remote work, our COO, Josh, and his wife Lena packed up their apartment in Los Angeles and moved deep into the woods of Connecticut, right down the road from Justin.</image:caption>
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      <image:title>2020 Year in Review - Home Together</image:title>
      <image:caption>Our Project Manager Eamon took two major life steps this year. He and his girlfriend moved into a Pre-War brownstone apartment in the Clinton Hill neighborhood of Brooklyn, and they adopted a beautiful chubby cat, little Cream Cheese aka CC.</image:caption>
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      <image:title>2020 Year in Review - Reclaiming the Outdoors</image:title>
      <image:caption>Drawn back outside by the pandemic, our lead developer, Alex, reclaimed his favorite hobby, fishing.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1609788056654-C2FU88BA794KH7UVJ4O7/Group+971.png</image:loc>
      <image:title>2020 Year in Review - New Creations, IRL</image:title>
      <image:caption>Our senior designer, Phil, traded in his Figma canvases for real ones and perfected his olive marinades.</image:caption>
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      <image:title>2020 Year in Review - An Off the Grid Showcase</image:title>
      <image:caption>In partnership with Squarespace, we worked with designer and stylist Colin King to create a custom website to showcase his work in high-impact, full-screen images, stretching beyond the usual Instagram-style feed of images.</image:caption>
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      <image:title>2020 Year in Review - Rep Rubric</image:title>
      <image:caption>Our creative team is repping Rubric this winter and now you can too. Grab a jockey cap featuring Rick, the Studio Rubric mascot, for only $20. We only have a few left, so get yours while you can!</image:caption>
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      <image:title>2020 Year in Review</image:title>
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      <image:title>2020 Year in Review</image:title>
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      <image:title>2020 Year in Review</image:title>
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  </url>
  <url>
    <loc>https://www.studiorubric.co/film</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1617199139439-K6C0CEAW4QCJS6GDUTRN/Duck.jpg</image:loc>
      <image:title>Film - A Flexible Film Production Website</image:title>
      <image:caption>Demo Duck needed a nimble, scalable websites that could grow along with their work, team, and offerings. Making flexible websites happens to be what Rubric is all about. We worked closely with them to launch a powerful website that showcases their work, process, content, and growing team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1617199400475-QSQ1ZO9QDYPWSM2D4BZM/RFI.jpg</image:loc>
      <image:title>Film - A Full-Service Portfolio</image:title>
      <image:caption>RFi is a full-service production company based in New York City with a brand new international network of writers, directors, photographers, DP's, and editors. They came to us in need of a brand that matched the freshness and energy of their collective creative talents.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1617199415320-NF8BR98OJAZT073AD8ZV/Heave.jpg</image:loc>
      <image:title>Film - Easy to Browse Film Production Portfolio</image:title>
      <image:caption>Heave Ho Productions challenged us to build a clean, fun, easy-to-browse portfolio site for their production shop. For this site, we wanted the work to be able to speak for itself showcasing film in a large format. To express the energy of the team, we sprinkled animated illustrations throughout the site to add some interest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1617199379788-P7EBRHHU2G6XX6FW6CQ9/Local.jpg</image:loc>
      <image:title>Film - Refresh Without Rebuilding</image:title>
      <image:caption>We teamed up with Scott Dodoro, Executive Producer at Local Boy Productions, to elevate and refresh the visual language of their existing Squarespace website to better speak to their level of work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1617191652383-8EVI20KT9G3T2YUYDD8Z/Group%2B1084.png</image:loc>
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    <image:image>
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      <image:caption>Named after Abraham Lincoln’s first nickname, Railsplitter needed a website that reflected their multidimensional experience within the film industry. From van driver to executive producer — you name it and they’ve probably done it. We built a flexible site that will showcase their impressive body of work for years to come.</image:caption>
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      <image:title>Custom Portfolio Websites for Creatives - Annalicia Niemela, Producer, Jessica Wachter</image:title>
      <image:caption>“They take the time to truly understand your unique business situation.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1617827742967-GTY8AR9RTDGG6R6INT3L/image+249.jpg</image:loc>
      <image:title>Custom Portfolio Websites for Creatives - Rachel Burke, Artist</image:title>
      <image:caption>"I really felt that Rubric went above and beyond to create something that felt both elevated and representative of my work. They showed such an amazing ability to translate the needs of my brand and business into a new site I can be proud of and excited to share."</image:caption>
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    <image:image>
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      <image:title>Custom Portfolio Websites for Creatives</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1628779711120-YZ7094YLDFMHEK0S1NUM/heather-day.jpg</image:loc>
      <image:title>Custom Portfolio Websites for Creatives</image:title>
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    <loc>https://www.studiorubric.co/for-professionals</loc>
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    <lastmod>2022-05-11</lastmod>
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      <image:title>Custom Professional Websites for Businesses - ANDrew follett, ceo, heggerty</image:title>
      <image:caption>“Since we launched the new site, traffic is up 2X+ and revenue is well over 3X.”</image:caption>
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    <image:image>
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      <image:title>Custom Professional Websites for Businesses - Stephanie Thorburn, Founder, Trust Your Work</image:title>
      <image:caption>“Their communication, follow-through, and professionalism all stand out.“</image:caption>
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      <image:title>Custom Professional Websites for Businesses</image:title>
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    <image:image>
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      <image:title>Custom Professional Websites for Businesses</image:title>
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    <loc>https://www.studiorubric.co/pricing/pilot</loc>
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      <image:caption>“They take the time to truly understand your unique business situation.”</image:caption>
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    <image:image>
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      <image:caption>“The team is a pleasure to deal with and were always extremely generous with time. I cannot recommend working with them more strongly.”</image:caption>
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  <url>
    <loc>https://www.studiorubric.co/team-spotlight-1</loc>
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    <lastmod>2021-04-09</lastmod>
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      <image:title>Team Spotlight - Alex Pines, Co–Founder</image:title>
      <image:caption>“We pride ourselves in working with clients in creating work that responds to who they are and what their goals are.”</image:caption>
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      <image:title>Team Spotlight - Ibrahim Samia, Production Designer</image:title>
      <image:caption>"None of us is as smart as all of us."</image:caption>
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    <image:image>
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      <image:title>Team Spotlight - Gigi Chang , Senior Designer</image:title>
      <image:caption>“Together, ordinary people can achieve extraordinary results.”</image:caption>
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      <image:title>Team Spotlight - Phil Cashiola, Art Director</image:title>
      <image:caption>“Creativity thrives in good energy and Rubric has plenty of that. An awesome place to create and enjoy it in the process.”</image:caption>
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      <image:title>Downloads - Getting it Right: How to Build  the Perfect  Startup Website (The First Time).</image:title>
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    <lastmod>2022-10-20</lastmod>
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      <image:title>Websites - Launching a hub for Sophia Bush</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Websites - Connecting mentors with mentees</image:title>
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  </url>
  <url>
    <loc>https://www.studiorubric.co/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2022-10-19</lastmod>
    <image:image>
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  </url>
  <url>
    <loc>https://www.studiorubric.co/for-culture-creators</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-11</lastmod>
    <image:image>
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      <image:title>Custom Websites for Culture Creators - paul scheer actor, comedian</image:title>
      <image:caption>“They make intuitive sites that age well and always look great on any device.“</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1617829481519-GQMHUFX3RTDJ8IZZL4B9/duncan.png</image:loc>
      <image:title>Custom Websites for Culture Creators - duncan trussell comedian, podcaster</image:title>
      <image:caption>“Their focus, work ethic, and aesthetic sensibilities were key in helping me design what is clearly the greatest website on the internet.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1617795282855-KCZ4RIQFS6TDX799O1QH/image-asset.jpeg</image:loc>
      <image:title>Custom Websites for Culture Creators</image:title>
    </image:image>
    <image:image>
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      <image:title>Custom Websites for Culture Creators</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.studiorubric.co/website-process</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1618476748235-HIJ945MCJZH79Z9HTQRK/Group+1103.png</image:loc>
      <image:title>Pricing - Project Portal</image:title>
      <image:caption>When you work with Rubric, you tap into our internal process. For every project, we create a Notion portal to keep you in the loop. The portal serves as a place for us to share deliverables, assets, due dates, and milestones so that you have a central place to access everything at any time. It also includes a high-level project timeline so you can see where we are in the big picture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1618476877872-NTQH18G6E70TBJGVNQ62/Group+1145.png</image:loc>
      <image:title>Pricing - Slack Channel</image:title>
      <image:caption>Work moves faster when communication keeps up. That’s why we invite your team to our Slack channel at the start of a project. Bringing all of the project communications into one place allows us to stay on the same page and make decisions in real-time. We can send messages, hop on calls, and more—all inside your client channel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1618476918630-D2K0EGP83TDLAESHRKBK/Group+1147.png</image:loc>
      <image:title>Pricing - Training Videos</image:title>
      <image:caption>Creating flexible websites that are easy to update is our top priority. When we hand over the keys to your new site, we set you up for success by delivering Loom training videos for every page. We’ll cover how to make content updates, restructure or remove pages, anything else that’s unique to your site or business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.studiorubric.co/industry</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-13</lastmod>
  </url>
  <url>
    <loc>https://www.studiorubric.co/ongoing-support</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1618476877872-NTQH18G6E70TBJGVNQ62/Group+1145.png</image:loc>
      <image:title>Ongoing Support - Slack Channel</image:title>
      <image:caption>Work moves faster when communication keeps up. That’s why we invite your team to our Slack channel at the start of a project. Bringing all of the project communications into one place allows us to stay on the same page and make decisions in real-time. We can send messages, hop on calls, and more—all inside your client channel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1618476918630-D2K0EGP83TDLAESHRKBK/Group+1147.png</image:loc>
      <image:title>Ongoing Support - Training Videos</image:title>
      <image:caption>Creating flexible websites that are easy to update is our top priority. When we hand over the keys to your new site, we set you up for success by delivering Loom training videos for every page. We’ll cover how to make content updates, restructure or remove pages, anything else that’s unique to your site or business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1618476748235-HIJ945MCJZH79Z9HTQRK/Group+1103.png</image:loc>
      <image:title>Ongoing Support - Project Portal</image:title>
      <image:caption>When you work with Rubric, you tap into our internal process. For every project, we create a Notion portal to keep you in the loop. The portal serves as a place for us to share deliverables, assets, due dates, and milestones so that you have a central place to access everything at any time. It also includes a high-level project timeline so you can see where we are in the big picture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1630070642272-MRNYMLDRB8ZD4YR1236H/ongoing-design-support.jpg</image:loc>
      <image:title>Ongoing Support</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/2ee9dd84-1c97-4b1d-a50f-9f1103a86db5/hegg-spots.png</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/4d1a3ad1-1841-407a-8e55-82a2aaceb59a/Keep+Fiduciaries+up-to-date.jpg</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1a5e9a79-9014-4a59-9ae1-ab32266596d2/hegg-illos-2.png</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>By Eugenia Mello</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1623846606187-KQG3887WOH4351P1DAZ6/Rick%28DJ%29.gif</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/d8ce9e9d-2038-4219-a32b-2d66f3afe1a6/Marie+Camille+Evans.gif</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1657043069959-XB1K866YDKVWVEWML0SH/Building+a+Better+Estate+Management+Process.jpg</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/6886a06d-793d-48b9-aa73-f0141fd4c355/Changes+in+circumstances.jpg</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1657723652940-P72X7H44HUDH96IWQGRE/Dedicated-Design-Team-Studio-Rubric.png</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1620853740089-D31FJ68Q6NFUBAZZK999/Safe.gif</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/09a08167-2d0e-4fa8-96c0-07dd74ddb14a/Building+a+Better+Estate+Management.png</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/d4e32431-6a02-4370-b08f-9f4b6c6f6b6f/what-is-community+1.png</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/e7ce2ede-0f21-4586-8fbf-8398298625e8/fortunately-brand-identity-studio-rubric-5.jpg</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1663254239039-NYDZO951PYJ86GT0G55B/Group%2B1069.png</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/43d4d105-cfb7-4c17-80f4-862e79b2c7f2/vanilla-Icons.png</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1cfea1c9-63f4-4b19-a182-48f0ce565c37/hegg-illos-1.png</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>By Eugenia Mello</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1617038570009-ETOHZX2OFA4ZWB5HWNAR/5%2BReasons_1.gif</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/be3069be-a415-4eaf-a5fb-f368ab5869b8/Whitney+Shifflet.gif</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1631628699169-4DJUILY8SDLRGY02I2FK/Artboards-09+1.png</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/58ff4ded-181f-4312-806e-8fa4d82b6649/EM_ParentsandRemotelearning_Finalv3-1380x890.jpeg</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>By Eugenia Mello</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/9d88a70f-344c-4d4d-831e-e2ba7f9938c6/Screen+Shot+2022-06-27+at+2.12.02+PM.png</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/a721ecf4-8b37-4598-91e2-6b537938c935/Group+1066.png</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/c3a630a5-1101-485d-a53a-38815ecea995/home-sec1-bg.jpg</image:loc>
      <image:title>Illustration - Make it stand out</image:title>
      <image:caption>By Eugenia Mello</image:caption>
    </image:image>
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    <loc>https://www.studiorubric.co/calendar-test</loc>
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    <loc>https://www.studiorubric.co/video-gallery-test</loc>
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    <loc>https://www.studiorubric.co/store/rick-five-panel-cap</loc>
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      <image:title>Store - "Rick" Five Panel Cap</image:title>
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      <image:title>Store - "Rick" Five Panel Cap</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1630418510467-UDH425UMYJ1PHZDPR4RC/5-panel-cap-olive-front-612e3649f0930.jpg</image:loc>
      <image:title>Store - "Rick" Five Panel Cap</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1630418511132-J1ZEM747O9A91RBJL91Z/5-panel-cap-green-tiger-camo-front-612e3649f0a54.jpg</image:loc>
      <image:title>Store - "Rick" Five Panel Cap</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56a63f324bf11808a0b9e5fc/1630418511735-YU37N5J6XNHT81BNKYJI/5-panel-cap-grey-front-612e3649f0bcc.jpg</image:loc>
      <image:title>Store - "Rick" Five Panel Cap</image:title>
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    <lastmod>2021-04-26</lastmod>
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      <image:title>Pilot payments - Pilot Strategy Phase</image:title>
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