We help our clients
make a bigger impact

Designed to perform

We are more than a graphic design studio. We are strategic partners that help design-minded businesses and institutions connect their goals with effective strategy and innovative design. We start from the ground up, working to gain a deep understanding of how your business works and the root of the challenges at hand. Why are you starting this project? What goals need to be met? What defines success? 

At Rubric, our goal is to create websites and digital products that drive results. All of our projects start with a Piloting phase where we identify and define project objectives, research, and formulate a course of action that informs exactly what needs to be built and how.


Strategy + Content

Market Research + Insights
Brand Strategy
Digital Strategy
Content Strategy
Pilot Workshops


Brand Identity
Art Direction
User Experience Design
User Interface Design
Motion Design
Print Design


Front End Development
Back End Development
Content Management System (CMS)
Search Engine Optimization (SEO)

Who we are

Sam Trapkin

Founder + Partner

Justin Gilman

Founder + Partner
New Business

Josh Gilman

Made for Masses

Alex Pines

Founder + Partner

Initiatives + partnerships

Made For Masses partners with startups, small businesses, and artists to bring their Squarespace site to life.
Finovo builds digital strategies to attract a more digitally-fluent audience and to position themselves for next-generation clients.