We help our clients
make a bigger impact

About us

Rubric is a digital design studio based in Los Angeles, San Francisco, and New York. We build digital products and services for companies in specialized domains. We help our clients solve complex problems in industries ripe for innovation, working as strategic design partners to re-imagine the industry standard.

All of our projects start from the ground up, working to gain a deep understanding of how a client’s business works and the root of the challenges at hand. We work in small, focused teams that become embedded with our clients to do work that is truly informed by their unique domain.


Strategy + Content

Market Research + Insights
Brand Strategy
Digital Strategy
Content Strategy
Pilot Workshops


Brand Identity
Art Direction
User Experience Design
User Interface Design
Motion Design
Print Design


Front End Development
Back End Development
Content Management System (CMS)
Search Engine Optimization (SEO)

Who we are

Alex Pines

Founder + Partner

Sam Trapkin

Founder + Partner

Justin Gilman

Founder + Partner
New Business

Josh Gilman

Made for Masses

Alex Khoud

Technology Director

Lena Milcarek

Marketing Director

Initiatives + partnerships

Made For Masses partners with startups, small businesses, and artists to bring their Squarespace site to life.
Finovo builds digital strategies to attract a more digitally-fluent audience and to position themselves for next-generation clients.